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Letter from Poul-Erik Hoyer, President Badminton World Federation

Dear Members and Friends

For any sport to remain at the pinnacle of the sports-entertainment industry, it must undertake periodic self-evaluation and innovation to continue attracting and exciting fans – fans who have countless, amazing choices in a competitive global sports market.

In the Badminton World Federation, we have been doing so and, in recent years, we have celebrated milestone after milestone in our federation’s history. However, the time has come for us to be bolder – and to go further.

Inspired by this collective view, the BWF Council unanimously endorsed a package of innovations and upgrades last November which aims to enhance and enrich our sport with wide-ranging initiatives that will realise badminton’s vast global potential; taking it to unprecedented heights in all spheres. Details of this package are explained in the attached information and I invite you to read this carefully.

Some initiatives have already started and some new ones are on the way. One of those new ones is something we have focused on for some time, and that is to innovate our competition rules – in particular, but not only, the scoring system of the sport. The last time we made significant change was in 2006.

It’s time for change: time to bring in new peaks, more excitement and increase broadcast and fan appeal.

On the agenda of the Annual General Meeting, to be circulated on 30 March 2018, you will see the formal proposal from Council. I invite you to carefully reflect on this proposal, to embrace this change and to come on a journey with us as we build value and reach our potential.

Yours faithfully

Poul-Erik Høyer

BWF President

Related Documents:

2. ENHANCING BADMINTON'S FUTURE - EXECUTIVE SUMMARY - 14 FEBRUARY 2018.pdf
3. ENHANCING BADMINTON'S FUTURE - PICTORIAL - 14 FEBRUARY 2018.pdf
4. ENHANCING BADMINTON'S FUTURE - SHUTTLE WORLD SPECIAL EDITION - 14 FEBRUARY, 2018.pdf

   
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