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Digital and social media plays an important role in promoting sports participation and generating engagement for fans.
In recognition of the need that the long-term growth of badminton is dependent on creating star players who act as role models for badminton and inspire fans across the world, the Badminton World Federation (BWF) partnered with one of the world’s leading digital and social consultancy agencies, Seven League, to deliver its Star Creation Programme.

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The Badminton World Federation (BWF) and Spanish Badminton Federation (FESBA) can confirm the BWF World Championships traditionally scheduled for August 2021 will now take place at the end of 2021 from Monday 29 November to Sunday 5 December.

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Badminton World Federation (BWF) and Badminton Denmark can confirm the TOTAL BWF Thomas and Uber Cup Finals 2020 in Aarhus, Denmark has new dates of 3-11 October 2020.

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It has been five years since BWF’s Integrity Unit was formed.  
In this time, BWF’s ‘i am badminton’ awareness campaign has been at the forefront of our efforts to communicate our approach to integrity.
Today, we are proud to announce a new role call of global superstars from the World Tour and Para badminton circuit to the list:
 
• Pusarla V. Sindhu (IND)
• Michelle Li (CAN)
• Zheng Si Wei (CHN)
• Huang Ya Qiong (CHN)
• Jack Shephard (ENG)
• Valeska Knoblauch (GER)
• Chan Ho Yuen (HKG)
• Marc Zwiebler – Athletes’ Commission Chair (GER)

The campaign provides a platform for which players are able to express their love and respect for badminton by advocating and committing to clean and honest play.

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